Social Innovation, Gendered Resilience, and Informal Food Traders in Windhoek, Namibia

Informal food trading is a cornerstone of urban livelihoods and food security in Namibia, yet traders operate under fragile conditions marked by limited capital, policy exclusion, and exposure to shocks such as COVID-19. Despite this vulnerability, traders exhibit resilience through everyday forms of social innovation. This study investigates how adaptive pricing, customer credit, and digital communication and e-payment practices function as pathways of resilience among 470 informal food traders in Windhoek, using Structural Equation Modelling to assess gender-differentiated determinants and outcomes. The analysis reveals that women’s adoption of adaptive pricing and digital tools is driven primarily by education and startup capital, while men’s innovation practices are shaped by vendor type and access to financing. Social innovations mediate the effects of these structural factors on enterprise growth, demonstrating that innovation acts as a critical mechanism linking resources and resilience. The study concludes that enhancing informal traders’ resilience requires policies that strengthen human and financial capital, improve digital inclusion, and recognize gendered differences in access to opportunity. It recommends targeted support for women’s entrepreneurial training, affordable credit, and digital infrastructure to transform the informal food sector into a more equitable and sustainable component of Namibia’s urban economy.