Investigating the Relationship Between Workplace Well-Being and Individual Performance: The Mediating Role of Resilience Among Moroccan Executives.

Although the associations between well-being, resilience, and performance are extensively documented in the Western context, their cultural-specific manifestations in the Moroccan context remain underexplored. This exploratory qualitative study seeks to address this gap by investigating Moroccan executives' perceptions and representations of these variables. Drawing on a comprehensive literature review, a semi-structured interview guide organized by themes was developed. A convenience sample of executives was recruited, facilitating access to rich and contextualized data. The sample size was determined by theoretical saturation. The interviews were fully transcribed and analyzed using NVivo software, employing a combination of thematic analysis and lexical content analysis, the analytical techniques included generating word clouds, conducting text search queries, and creating condensed matrix queries. The findings elucidate the prominent dimensions of each concept within the Moroccan context. Notably, this analysis enabled the validation and enhancement of the initial research model by revealing a fourth research hypothesis and suggesting the addition and reformulation of items for future quantitative measurement. Beyond its theoretical contribution, this research provides valuable insights for organizations operating in Morocco by identifying strategies to enhance well-being and managerial performance. The limitations, particularly those related to the sampling method, are discussed, paving the way for future investigations.