Effective Strategy for Entrepreneurship Education in Vietnam

This study investigates effective strategies for fostering entrepreneurship within Vietnamese universities. Grounded in social cognitive theory, it develops and tests a moderated mediation model to explain how peer groups, educational support, and entrepreneurial attitude interact in shaping entrepreneurial self-efficacy, ultimately influencing entrepreneurial intentions. Using a 7-point Likert scale, a two-wave survey yielded 427 responses from university students in Vietnam. The hypotheses were tested using OLS regression and a bootstrapping approach. The findings offer three key insights. First, peer groups exert a stronger influence on students’ entrepreneurial intentions than educational support. Second, entrepreneurial self-efficacy mediates the relationships between peer groups, educational support, and entrepreneurial intentions. Finally, entrepreneurial attitude positively moderates these mediation pathways, strengthening the effects of peer groups and educational support on entrepreneurial self-efficacy and, in turn, on entrepreneurial intentions.