Modeling household adoption of IoT-based home security in Dhaka: a PLS–machine learning framework

The theoretical contribution of this study lies in its novel integration of PMT and ASE models, offering new insights into their combined effect on technology adoption in emerging markets. Besides, the findings contribute to the literature by increasing the public awareness of home security that can enhance Dhaka's overall state of public order and safety. Moreover, the findings may offer valuable insights for companies and entrepreneurs, as incorporating these factors into marketing strategies and investment initiatives is likely to foster greater consumer adoption.