Erratum: Influence of short-form video advertising on purchase intention in social commerce: the power of word-of-mouth and flow experience

It has come to the attention of the publisher that in the article, Ghenie, D., Avornicului, M., Sitar-Taut, D. (2025), “Influence of short-form video advertising on purchase intention in social commerce: the power of word-of-mouth and flow experience”, Online Information Review, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/OIR-06-2025-0454, an error was made in the data availability statement in the final published PDF. The current data availability statement reads as:Data availabilityIn the interest of transparency, data sharing and reproducibility, the authors of this article have made the data underlying their research openly available. It can be accessed by following the link here: https://osf.io/7fchb/?view_only5029cafb3265f44b4be5e7029e7d73425.This data availability statement is not related to the article and was added in error during the article publication process, for which the publisher apologises.

Publication Details

Journal
Online Information Review
Published
2026-02-03
DOI
https://doi.org/10.1108/oir-01-2026-0019
Primary Topic
Flow Experience in Various Fields
Type
article
Field-Weighted Citation Impact
0.00
Controls
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article

Erratum: Influence of short-form video advertising on purchase intention in social commerce: the power of word-of-mouth and flow experience

Online Information Review
Flow Experience in Various Fields
article

Erratum: Influence of short-form video advertising on purchase intention in social commerce: the power of word-of-mouth and flow experience

article en

Abstract

It has come to the attention of the publisher that in the article, Ghenie, D., Avornicului, M., Sitar-Taut, D. (2025), “Influence of short-form video advertising on purchase intention in social commerce: the power of word-of-mouth and flow experience”, Online Information Review, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/OIR-06-2025-0454, an error was made in the data availability statement in the final published PDF. The current data availability statement reads as:Data availabilityIn the interest of transparency, data sharing and reproducibility, the authors of this article have made the data underlying their research openly available. It can be accessed by following the link here: https://osf.io/7fchb/?view_only5029cafb3265f44b4be5e7029e7d73425.This data availability statement is not related to the article and was added in error during the article publication process, for which the publisher apologises.

Online Information ReviewVol. 50(2)
Openalex Percentile: Top 70%
Flow Experience in Various Fields
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