Digital Marketing Efforts to Improve Marketing Performance in Mie Ongklok Desta

In the increasingly developing digital era, the implementation of digital marketing strategies is crucial for MSMEs to increase visibility and competitiveness in the market. This study aims to analyze digital marketing efforts to improve marketing performance at Mie Ongklok Desta. The method used is a quantitative approach with data collection through questionnaires distributed to consumers of Mie Ongklok. The results of the analysis show that digital marketing strategies, including the use of social media and online platforms, have a significant positive impact on marketing performance. These findings indicate that the implementation of effective digital strategies can increase the visibility and sales of ongklok noodles, as well as strengthen relationships with customers. So this study can provide insight for business actors about the effectiveness of digital marketing in the food industry.