AI-ENHANCED WORKFORCE ANALYTICS FOR STRATEGIC HRM DECISION MAKING

The increasing access to organizational data and development of artificial intelligence (AI) are transforming human resource management (HRM) to allow making decisions that are more strategic and evidence-based. AI-powered workforce analytics builds upon the conventional HR analytics through the addition of machine learning, natural language processing, and predictive modeling to create insights into workforce behavior and performance that are more profound. In this paper, the author will analyze the contribution of AI-induced workforce analytics in helping strategic human resource management decision making in major functional areas, including talent acquisition, workforce planning, performance management, employee engagement, and retention. The study helps draw attention to multiple strategic advantages of the AI analytics, such as better forecasting precision, better alignment of the human capital and organizational objectives, and more workforce agility, using a qualitative review of the academic literature and industry report. Simultaneously, the paper addresses essential issues connected with the quality of the data, algorithmic bias, transparency, and data privacy of the workforce. The results indicate that AI-intensified workforce analytics can substantially empower HR with regard to its strategic qualities when adhered to with the help of powerful regulatory frameworks and human control. The research will be relevant to the research body on HRM by offering a synthesized understanding of the possibilities and constraints of AI in workforce analytics as well as offering real-life implications to organizations that are interested in using AI as a source of sustainable competitive advantage.