Tackling Supply Chain Disruptions Through Digital Agility: Evidence from the Hotel Industry

Background: Digital transformation has become a vital driver of competitiveness in the hospitality industry. This study investigates the role of digital agility in enhancing competitive advantage in Egypt’s luxury hotel sector, focusing on the parallel mediating effects of supply chain agility and supply chain resilience. Grounded in the Dynamic Capabilities Theory (DCT), the research explores how digital capabilities promote flexibility, responsiveness, and strategic performance. Methods: Data were collected from 325 senior managers in supply chain, procurement, operations, logistics, and digital transformation across luxury hotels in Egypt. The conceptual framework was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via WarpPLS software. Results: Findings reveal that digital agility significantly enhances competitive advantage, as well as supply chain agility and resilience. Both supply chain agility and resilience positively influence competitive advantage and partially mediate the relationship between digital agility and competitiveness. Conclusions: The study highlights the strategic importance of digital agility in fostering agile and resilient supply chains, which serve as key mechanisms for achieving sustained competitive advantage in the luxury hotel industry. Investing in digital technologies and adaptive capabilities is essential for long-term success in a dynamic market environment.