From signing up to staying in: Exploring factors associated with engagement in parenting programs

Abstract Objective This study explored individual and program factors associated with engagement in early childhood parenting programs in the United Arab Emirates. Background Parenting programs can improve caregiver well‐being, parenting skills, and child outcomes, but their success relies on effective recruitment and sustained participation. Identifying valued incentives and key program features is essential to maximize impact. Method Stakeholder focus groups informed the design of a bilingual (Arabic/English) anonymous online survey ( N = 491; 87% mothers, 13% fathers). Ranked data analysis included mean rankings, pairwise comparisons, marginal frequencies, and unfolding multidimensional scaling. Chi‐square tests examined parental training preferences. Results Most respondents (85%) had never attended a parenting program but reported preferring weekend morning sessions, hybrid learning, and a 4‐week format with weekly 2‐hour sessions. Incentives were considered crucial, with parents favoring developmental and community‐focused rewards, as well as tangible child‐related benefits, typically exceeding 300 AED ($82) per session. Key engagement factors included relevant topics, clear objectives, and friendly, knowledgeable trainers. Conclusion Future research should test flexible scheduling, multiple venues, childcare services, facilitator training with supervision, hybrid learning, and tailored incentives to determine their effectiveness in improving engagement. Implications Insights into these individual and program factors can guide strategies to enhance engagement and increase the real‐world impact of parenting programs.