Exploring the Potential and Development Strategies of Waterfall Tourism in Ngawi Regency

Ngawi Regency in East Java, Indonesia, possesses abundant natural tourism potential, particularly in the form of waterfall attractions. However, the development of these sites has not reached optimal levels due to issues such as inadequate infrastructure, limited accessibility, and minimal community involvement. This study aims to (1) analyze the characteristics of waterfall tourism in Ngawi Regency, (2) assess the internal and external potentials of these destinations, and (3) formulate development strategies using SWOT analysis. A qualitative descriptive method was employed, supported by field observations, interviews, questionnaires, and documentation. The findings reveal that Srambang, Suwono, and Pengantin waterfalls hold high development potential based on their combined internal and external scores, while Teleng and Ringin Jenggot waterfalls are categorized as having moderate potential. The SWOT analysis indicates that Ngawi’s waterfall tourism is positioned in Quadrant I, suggesting a strategy focused on growth by leveraging strengths to seize external opportunities. Key recommendations include improving infrastructure, enhancing digital promotion, empowering local communities, and integrating sustainability into development planning. With a comprehensive strategy, Ngawi’s waterfall tourism can contribute significantly to regional development and ecological preservation.