Study on the practical mechanisms and strategies for collaboratively promoting synergistic development of science popularization and tourism

Taking the series of Nanjing Science Tourism activities as a case study, this research explores the practical mechanisms and optimization strategies for the integrated development of science popularization based on synergetics. By constructing a multi-stakeholder collaborative network involving government, enterprises, universities, and social sectors, Nanjing Science Tourism has initially established a sustainable collaborative mechanism integrating "government guidance, resource integration, market operation, and social participation". It has effectively integrated cross-domain resources such as science and technology, education, culture, and tourism, and systematically carried out thematic and contextualized science popularization activities. These efforts have improved the effectiveness of science communication, achieved the dual value-added of economic and social benefits, and provided a practical sample for the integration of science popularization. However, in practice, it still faces challenges including the inherent conflict between public welfare attributes and market laws, insufficient guidance from order parameters, superficial coupling among stakeholders that hinders in-depth value co-creation, unbalanced resource allocation, and inadequate motivation for the transformation of scientific and educational resources into popular science content. To address these issues, this research proposes a systematic optimization of the collaborative mechanism from five dimensions: subject synergy, resource synergy, motivation synergy, supply-demand synergy, and guarantee synergy, so as to promote the high-quality integrated development of science popularization. These measures will contribute to enhancing the public's scientific literacy, advancing regional coordinated development, and providing practical reference for constructing a sustainable and replicable comprehensive science popularization ecosystem.