Cooling the Conversation: Discourse About Menthol and Flavored Tobacco Restrictions on TikTok

Although videos aimed at policy discussions and political mobilization are noteworthy, those promoting circumvention strategies were viewed more often. TikTok's role for underregulated marketing and sales of tobacco products and accessories is a pressing tobacco regulatory issue.

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Publication Details

Journal
Substance Use & Misuse
Published
2026-02-01
DOI
https://doi.org/10.1080/10826084.2026.2621980
Primary Topic
Smoking Behavior and Cessation
Type
article
Field-Weighted Citation Impact
0.00
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article

Cooling the Conversation: Discourse About Menthol and Flavored Tobacco Restrictions on TikTok

Charlotte McCormick, Nathan A. Silver, Page D. Dobbs, George D H Pearson et al.
Substance Use & Misuse
Smoking Behavior and Cessation
article

Cooling the Conversation: Discourse About Menthol and Flavored Tobacco Restrictions on TikTok

Charlotte McCormick, Nathan A. Silver, Page D. Dobbs, George D H Pearson, Susana Rodriguez Gongora
article en

Abstract

Although videos aimed at policy discussions and political mobilization are noteworthy, those promoting circumvention strategies were viewed more often. TikTok's role for underregulated marketing and sales of tobacco products and accessories is a pressing tobacco regulatory issue.

Substance Use & Misuse
American Legacy Foundation (US), University of Arkansas at Fayetteville (US), University of Arkansas for Medical Sciences (US)
Good health and well-being
Openalex Percentile: Top 70%
Smoking Behavior and Cessation
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