Individual differences in resilience to alcohol advertising: Two processing biases during advert viewing predict interindividual variation in postviewing craving and consumption
Two types of processing bias during advert viewing-viewing preference and attentional bias-were independently associated with subsequent preferential alcohol consumption. In both cases, these associations were accounted for by alcohol craving. The theoretical and applied implications of this are discussed.
Authors
- Daniel Rudaizky
- Colin MacLeod
- Sera Wiechert
- Reinout Wiers
- Lana Mrkonja
- Lewis Carver
- Ben Grafton
- Mahdi Mazidi
Institutions
- The Kids Research Institute Australia (AU)
- The University of Western Australia (AU)
- Curtin University (AU)
- University of Amsterdam (NL)
Publication Details
- Journal
- Alcohol Clinical and Experimental Research
- Published
- 2026-02-01
- DOI
- https://doi.org/10.1111/acer.70225
- Primary Topic
- Consumer Behavior in Brand Consumption and Identification
- Type
- article
- Field-Weighted Citation Impact
- 0.00