Características del consumidor cultural colombiano: un enfoque desde la omnivoridad cultural

Cultural consumption analysis focuses on factors related to consumption decisions, providing valuable insights for both industry and cultural policies. In this research, we analysed characteristics associated with cultural omnivorousness consumption in Colombia. We use data from the 2017 DANE Cultural Consumption Survey, covering 16 cultural activities, along with socioeconomic and demographic information about participants. Based on this, a volume-based omnivorousness variable was established for each individual, considering the number of distinct cultural activities consumed. The analysis employed Poisson regressions to identify factors associated with greater participation in distinct cultural activities, complemented with logistic regressions to characterize the profile of non-consumers. The results highlight that variables such as income, socioeconomic status, educational level, and age are significantly linked to both omnivorous cultural consumption and the likelihood of being part of the non-consuming group.