Medición del grado de satisfacción de eventos culturales: el caso de la Noche de los Museos de Bahía Blanca (Argentina)

The Night of the Museums is a worldwide strategy aimed at disseminating and broadening access to cultural goods, specifically to museums and other elements of cultural heritage. The aim of this paper is to apply established tools to measure attendee satisfaction at a specific cultural event—the Night of the Museums— focusing on its most recent edition (2023) in Bahía Blanca, Argentina. To this end, an index inspired by consumer satisfaction frameworks was estimated using original survey data. Results indicate that more than 60% of respondents were very satisfied with the event, while fewer than 10% expressed dissatisfaction. Additionally, women reported higher satisfaction levels than men. The findings suggest that policies aimed at enhancing the overall quality of the event and expanding outdoor performances could further increase public satisfaction.