Acquirer Strategic Orientations, Integration Decisions, and Performance

Integration decisions are not isolated, as they are embedded in an organizational context. Using a multi-country sample (Nordics, German speaking Europe, and China) of small- and medium-sized acquirers, we explore the influence of firm strategic orientations on how managers conceptualize acquisitions, make integration decisions, and impact acquisition performance. Both market- and entrepreneurial-oriented firms coordinate activities following an acquisition, but they do so differently. Entrepreneurial-oriented acquirers use human integration to align target managers with common goals and reinforce their decision-making autonomy. In contrast, market-oriented acquirers strive for functional integration and use human integration to reduce target firm manager’s decision-making autonomy. Thus, achieving coordination after an acquisition can follow different paths that are closely aligned with the strategic orientation of the acquirer. In other words, different strategic orientations guide manager decisions, resulting in different paths to acquisition success.

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Journal
Bristol Research (University of Bristol)
Published
2026-10-28
Primary Topic
Innovation and Knowledge Management
Type
article
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article

Acquirer Strategic Orientations, Integration Decisions, and Performance

Nir N. Brueller, Florian Bauer, Qingxiong Weng, Svante Schriber et al.
Bristol Research (University of Bristol)
Innovation and Knowledge Management
article

Acquirer Strategic Orientations, Integration Decisions, and Performance

Nir N. Brueller, Florian Bauer, Qingxiong Weng, Svante Schriber, Jeffrey G. Covin, David King
article en

Abstract

Integration decisions are not isolated, as they are embedded in an organizational context. Using a multi-country sample (Nordics, German speaking Europe, and China) of small- and medium-sized acquirers, we explore the influence of firm strategic orientations on how managers conceptualize acquisitions, make integration decisions, and impact acquisition performance. Both market- and entrepreneurial-oriented firms coordinate activities following an acquisition, but they do so differently. Entrepreneurial-oriented acquirers use human integration to align target managers with common goals and reinforce their decision-making autonomy. In contrast, market-oriented acquirers strive for functional integration and use human integration to reduce target firm manager’s decision-making autonomy. Thus, achieving coordination after an acquisition can follow different paths that are closely aligned with the strategic orientation of the acquirer. In other words, different strategic orientations guide manager decisions, resulting in different paths to acquisition success.

Bristol Research (University of Bristol)
Florida State University (US), Stockholm University (SE), University of Bristol (GB)
Peace, Justice and strong institutions
Openalex Percentile: Top 73%
Innovation and Knowledge Management
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