Assessment and analysis of content and quality of children's influenza vaccine information on BiliBili, Douyin, and Xiaohongshu

These findings suggest that Douyin, BiliBili, and Xiaohongshu offer moderately rated scientific content regarding children's influenza vaccines. Viewers should exercise caution when watching related videos on these platforms. Moving forward, both the platforms and content creators must strive to improve video quality and reliability to boost vaccination rates. These efforts have important implications for clinical practice, offering new perspectives for health education interventions and better promoting public awareness of vaccination's significance-ultimately contributing positively to public health.