A Postcolonial Feminist Reading of Entrepreneurial Leadership

ABSTRACT This paper applies the researcher's reflexivity and challenges researchers to acknowledge our positioning and to acknowledge that we perpetuate the gender order and Western knowledge in the ways we produce knowledge. The approach includes a literature review of postcolonial feminist epistemology, in particular, as well as citing examples of challenges and opportunities in fieldwork on women's entrepreneurial leadership in sub‐Saharan Africa. It demonstrates the need for postcolonial feminist epistemological approaches in studying women's entrepreneurial leadership in sub‐Saharan Africa. The findings highlight the lack of consideration of the intersection of gender with race, ethnicity, and class in Western entrepreneurial leadership studies and specifically advance postcolonial and decolonial feminist scholarship. This paper contributes to decolonizing knowledge on entrepreneurship, opening up postcolonial feminist discourse by contributing the Ubuntu‐centric entrepreneurial leadership approach and surfacing tensions and possibilities for the domain.