Decentering Technology in the Datafied Workplace: Data (In)Justice and Workers’ Experiences of Algorithmic Management in Call Centers in the United Kingdom and Greece

This article makes a key contribution to debates on algorithmic management by bringing together insights from labor process analysis and critical data studies to examine how workers experience and understand injustices related to the introduction of data-driven technologies. Based on 34 interviews with telecommunications call center workers in the United Kingdom and Greece, we find that while there are prominent concerns about uses of new technologies, workers tend to “see through” the technology to situate such concerns within wider power dynamics, most notably organizational culture, business models, and relationships with managers. Informed by debates on data justice, we, therefore, make a case for the need to decenter technology in engagements with algorithmic management to better account for workers’ experiences in discussions on the future of work.

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Publication Details

Journal
International journal of communication
Published
2026-01-29
DOI
https://doi.org/10.65476/nvh0p096
Primary Topic
Digital Economy and Work Transformation
Type
article
Field-Weighted Citation Impact
0.00

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article

Decentering Technology in the Datafied Workplace: Data (In)Justice and Workers’ Experiences of Algorithmic Management in Call Centers in the United Kingdom and Greece

Philippa Metcalfe, Lina Dencik, Jess Brand
International journal of communication
Digital Economy and Work Transformation
article

Decentering Technology in the Datafied Workplace: Data (In)Justice and Workers’ Experiences of Algorithmic Management in Call Centers in the United Kingdom and Greece

Philippa Metcalfe, Lina Dencik, Jess Brand
article en

Abstract

This article makes a key contribution to debates on algorithmic management by bringing together insights from labor process analysis and critical data studies to examine how workers experience and understand injustices related to the introduction of data-driven technologies. Based on 34 interviews with telecommunications call center workers in the United Kingdom and Greece, we find that while there are prominent concerns about uses of new technologies, workers tend to “see through” the technology to situate such concerns within wider power dynamics, most notably organizational culture, business models, and relationships with managers. Informed by debates on data justice, we, therefore, make a case for the need to decenter technology in engagements with algorithmic management to better account for workers’ experiences in discussions on the future of work.

International journal of communicationVol. 20
University of Warwick (GB), Goldsmiths University of London (GB)
European Commission
Decent work and economic growth
Openalex Percentile: Top 78%
Digital Economy and Work Transformation
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