Culturally responsive information design in grassroots menstrual health advocacy

Abstract This article examines how grassroots menstrual health advocates re-author global communication templates into culturally resonant designs. Drawing on multimodal artifacts and interviews from South Asia, East Africa, and Latin America, I examine typography, color, layout, iconography, and infrastructural strategies as rhetorical resources that redistribute authority, create emotional safety, and sustain circulation under fragile conditions. From this analysis, I propose the Culturally Responsive Information Design (CRID) framework: community epistemic authority, responsive design adaptation, infrastructural responsiveness, and decolonized translation processes. CRID advances the cultural turn in information design and offers guidance for UX, technical communication, and public health scholars and practitioners.