The impact of infographics on disseminating sport psychology resources to athletes

Background: Effective knowledge dissemination is critical for ensuring that research findings reach their intended audiences and inform practice. In sport psychology, there is a growing call for improved strategies to bridge the research-to-practice gap. Infographics, which visually synthesize key concepts, are a promising tool for engaging athletes and enhancing knowledge retention. Despite their growing use across fields, their effectiveness in sport psychology remains underexplored. Purpose: This study evaluated the impact of a sport psychology infographic on athletes’ knowledge comprehension and retention. Methods: A two-part research design including a cross-sectional survey and a longitudinal follow-up was employed: (Part 1) participants assessed the infographic’s visual appeal, content quality, and persuasiveness as well as reported their intention to seek additional resources and share the infographic; (Part 2) a subset of participants completed a follow-up survey one month later to assess knowledge retention. Results: Most participants were satisfied with the infographic’s visual appearance (71.7%) and demonstrated a high level of content understanding (75.5%). A majority expressed intentions to seek additional resources (73.8%), share the infographic (65.5%), and implement the information provided (55.2%). A Friedman’s test revealed significant differences in the sequence of recalled information compared to the original infographic layout, N = 13, χ² (5) = 25.703, p = .001. Conclusions: These findings support the use of infographics as an effective knowledge translation product in sport psychology, with positive outcomes in athlete engagement, comprehension, and retention.