The Relationship Between Crime Perception and Online Shopping Behavior: A Study of Consumers in Seoul

This study empirically examines the impact of perceived violent crime risk on online shopping behavior. Using data from the Seoul Survey (2020-2022) and applying a Two-way Fixed Effects Model, the findings indicate that individuals who perceive a higher risk of violent crime are more likely to prefer online shopping. This effect varies by income level, with high-income groups exhibiting a stronger tendency to shift toward online consumption in response to crime perception. These findings contribute to understanding the evolving landscape of consumer behavior in the digital era and provide critical policy implications for crime prevention and public safety strategies.