Transcultural narratives and diasporic representation in New Nollywood

This article examines the relationship between transcultural narratives and diasporic representation in New Nollywood cinema. As Nigeria’s film industry evolves, it is crucial to analyse how Nigerian youths are portrayed domestically and globally. The research explores themes like migration, identity, hybridity and cultural belonging using cultural studies, postcolonial theory and film studies. Examining selected films, the study investigates New Nollywood’s role in reshaping Nigerian diasporic experiences and its impact on transnational cultural exchanges. It contributes to discussions on globalization, cultural production and cinematic expression in Nigerian cinema, highlighting the representation of youths at the forefront of social, cultural and political change. New Nollywood’s global reach engages diasporic communities, challenges stereotypes and offers multifaceted representations of African identity. This study underscores the complexity of Nigerian cinema and its role in reflecting and shaping cultural narratives.

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Publication Details

Journal
Journal of Global Diaspora & Media
Published
2025-06-01
DOI
https://doi.org/10.1386/gdm_00050_1
Primary Topic
African history and culture studies
Type
article
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0.00
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article

Transcultural narratives and diasporic representation in New Nollywood

Tioluwalogo Olakunbi-Black
Journal of Global Diaspora & Media
African history and culture studies
article

Transcultural narratives and diasporic representation in New Nollywood

Tioluwalogo Olakunbi-Black
article en

Abstract

This article examines the relationship between transcultural narratives and diasporic representation in New Nollywood cinema. As Nigeria’s film industry evolves, it is crucial to analyse how Nigerian youths are portrayed domestically and globally. The research explores themes like migration, identity, hybridity and cultural belonging using cultural studies, postcolonial theory and film studies. Examining selected films, the study investigates New Nollywood’s role in reshaping Nigerian diasporic experiences and its impact on transnational cultural exchanges. It contributes to discussions on globalization, cultural production and cinematic expression in Nigerian cinema, highlighting the representation of youths at the forefront of social, cultural and political change. New Nollywood’s global reach engages diasporic communities, challenges stereotypes and offers multifaceted representations of African identity. This study underscores the complexity of Nigerian cinema and its role in reflecting and shaping cultural narratives.

Journal of Global Diaspora & MediaVol. 6(1)
Bowen University (NG)
Reduced inequalities
Openalex Percentile: Top 12%
African history and culture studies
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Transcultural narratives and diasporic representation in New Nollywood — Tioluwalogo Olakunbi-Black · Journal of Global Diaspora & Media (2025) | TGRS Research Map | TGRS