Communication aspects of inclusive business models: Strategies, innovations, prospects

The relevance of the research problem was determined by the need to understand the communication aspects of inclusiveness as a component of corporate social responsibility and a tool for the moral transformation of entrepreneurship in the context of military and socio-economic challenges. The aim of the study was to conceptualise the communication strategies of inclusive business models and analyse the peculiarities of their implementation using the example of Ukrainian initiatives in 2020-2024. The study used methods of systematic analysis to determine the structure and functions of inclusive business models, as well as generalisation, case studies and comparative analysis to identify innovative approaches to the development of strategic communications in the field of inclusive entrepreneurship. The results showed that inclusive business communication strategies are a modern form of public representation of socially responsible entrepreneurship. They combine economic expediency with social integration, promote the formation of partnerships between business and the public, increase the level of trust in companies and strengthen the reputation of brands. Effective communication tools include the principles of openness and transparency, the creation of inclusive product and service design, the use of ethical media practices and social campaigns targeting vulnerable groups. It has been proven that systematic communication strengthens the social capital of organisations, contributes to the expansion of their influence and increases the level of social cohesion. Analysis of Ukrainian cases showed that the effectiveness of inclusive business projects depended on the alignment of corporate strategy with society’s expectations, cultural context and international standards of sustainable development. The practical significance of the study lay in the possibility of applying its results to develop communication strategies for companies seeking to combine business efficiency with social responsibility and implement inclusive approaches in corporate culture