АНАЛІЗ ЕФЕКТИВНОСТІ ВАНТАЖНИХ ПЕРЕВЕЗЕНЬ ТА МОЖЛИВОСТЕЙ ЇХ ПОКРАЩЕННЯ

Relevance of the topic. In the modern world, the logistics sector is one of the most important components of the modern economy, which ensures the smooth movement of goods both internationally and locally. To ensure operational results and competitiveness in the market, it is worth considering the efficient process of cargo transportation. Extremely high competition in the transport sector forces companies to achieve better and more efficient results and to look for ways to optimize operations, improve the process of cargo transportation and reduce costs. According to Grzełakowski (2025), the transport sector in the European Union is undergoing a transformation – companies are encouraged to reduce emissions, find more effective solutions in response to geopolitical, energy and market challenges, as well as implement advanced technologies. Liu et al. (2024) emphasize that sustainable development, the use of digital solutions in logistics activities and energy efficiency are becoming increasingly important in the freight transportation sector, and consumers increasingly appreciate the company's efforts to contribute to environmental protection. Liu et al. (2024) emphasize that sustainable development, the use of digital solutions in logistics activities and energy efficiency are becoming increasingly important in the freight transport sector, and consumers increasingly appreciate the company's efforts to contribute to environmental protection.. Problem statement. Very small companies often face operational efficiency problems due to lack of human resources, limited resources, aging transport fleet or insufficiently developed solutions. Without organizational and financial capabilities, it is very difficult for them to compete with large logistics companies. For this reason, it becomes extremely important to identify areas for operational improvement and look for internal optimization solutions that would reduce costs, organize freight transportation and improve service quality. Therefore, this paper raises the problem – how can very small transport companies increase operational efficiency when organizing transportation? Purpose of the article. To analyze the activities of small companies and propose solutions to improve freight transportation activities. Research objectives. Conduct a theoretical analysis of freight transportation activities and determine the main criteria for assessing efficiency and propose solutions to improve freight transportation operations. Research methodology. To properly disclose the topic of the dissertation and achieve the set goal and objectives, the following research methods were used: analysis of scientific literature and other sources, document analysis, comparative analysis.