CULTURAL FACTORS INFLUENCING HEALTH-SEEKING DECISIONS AMONG RURAL DWELLERS IN ONDO STATE, NIGERIA

This study examined the cultural factors affecting health-seeking decisions among rural dwellers in Ondo State, Nigeria, highlighting the preference for traditional healers, spiritual interventions, and self-medication over hospital care. Using a survey of 400 respondents, the study revealed that many rural residents believe illnesses have spiritual causes, leading them to rely on religious and traditional remedies. High hospital costs, long distances to healthcare facilities, and mistrust of modern medicine further discourage hospital visits. The findings also revealed that 74% of respondents have delayed hospital visits due to religious or traditional beliefs, while 83% have used traditional medicine instead of hospital care. Despite this, 69% acknowledge that cultural beliefs discourage people from seeking hospital treatment. Addressing these challenges requires culturally sensitive health campaigns, improved healthcare affordability, and stronger community-based health services. When traditional beliefs are respected and thoughtfully integrated into modern healthcare practices, and when people begin to trust medical facilities, they are more likely to seek care when they need it. This study recommends collaborative efforts between healthcare providers, religious leaders, and policymakers to bridge the gap between traditional and modern medicine, ensuring better health outcomes for rural populations.