The impact of how physicians self‐present: A study of gender and attire effects on perceived warmth and competence

We replicated and extended this literature by demonstrating how physician gender and patient trust levels moderate self-presentation effects. For physicians, understanding a patient's relationship with the medical establishment may help to inform their self-presentation choices.

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Publication Details

Journal
British Journal of Health Psychology
Published
2026-01-26
DOI
https://doi.org/10.1111/bjhp.70054
Primary Topic
Diversity and Career in Medicine
Type
article
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article

The impact of how physicians self‐present: A study of gender and attire effects on perceived warmth and competence

David M. Markowitz, Hannah Meltser
British Journal of Health Psychology
Diversity and Career in Medicine
article

The impact of how physicians self‐present: A study of gender and attire effects on perceived warmth and competence

David M. Markowitz, Hannah Meltser
article en

Abstract

We replicated and extended this literature by demonstrating how physician gender and patient trust levels moderate self-presentation effects. For physicians, understanding a patient's relationship with the medical establishment may help to inform their self-presentation choices.

British Journal of Health PsychologyVol. 31(1)
Michigan State University (US)
Gender equality
Openalex Percentile: Top 79%
Diversity and Career in Medicine
DOIOpen Access PDFOpenAlex
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The impact of how physicians self‐present: A study of gender and attire effects on perceived warmth and competence — David M. Markowitz, Hannah Meltser · British Journal of Health Psychology (2026) | TGRS Research Map | TGRS