Comparative analysis of information quality and reliability in premature ovarian insufficiency-related short videos: TikTok versus Bilibili in China

TikTok performs better than Bilibili in terms of the dissemination of information on premature ovarian failure on online video platforms, although the overall quality is not ideal. The quality of videos uploaded by verified medical professionals can be considered relatively reliable. Optimizing platform algorithms to prioritize content from verified creators and standardizing content guidelines are crucial for information seekers to make informed medical decisions and improve public health literacy.