Analysis of user perception research for revitalizing traditional markets : Focusing on Wonju Central Market

Wonju Jungang-dong Traditional Market, located in the heart of Wonju's downtown area, comprises four traditional markets and one cultural tourism shopping district. Its proximity to Seoul and the metropolitan area suggests its potential as a cultural tourism market and its potential for growth. To revitalize Wonju's traditional market, this study conducted a survey of visitors to the market. The survey found that Wonju Jungang-dong Traditional Markets offer excellent accessibility, a diverse range of products, and merchants with over 15 years of experience, excellent location, human resources, and basic infrastructure. Furthermore, the proximity to Gangwon Province's cultural tourism sites ‘Gamyeong’ suggests Wonju's Jungang-dong Traditional Market has outstanding potential to become a leading cultural tourism market. Based on this survey, this study proposes four key strategies for revitalizing Wonju's traditional market: (1) attraction positioning strategy, (2) service organization positioning strategy, (3) convenience facility positioning strategy, and (4) attraction support positioning strategy.