E-Commerce: An Accelerator of Economic Growth: Some Evidence from Indian Economy

One of the prominent focus of this research paper is to analyse the impact of e-commerce and technology on the economic status of India and ascertain its potential for creating suitable opportunities for employment. In the current scenario, technology being the key economic driver, it becomes absolutely essential to integrate the economy and digital markets. A thriving economy benefits firms, prices, and productivity. Increased internet penetration, rapid technological adoption, and high sales of technical gadgets such as smart phones, tablets, and so on have resulted in an ever-expanding attractive online customer base and unprecedented exponential growth of the e-commerce business in India. Nonetheless, a proper business model, as well as other strategies, are required to ensure the business's long-term viability and economic growth. Digitization in a timely manner would allow India to compete with other developed economies, create jobs, and maintain a consistent increase in GDP, resulting in socioeconomic growth for the entire country.