Understanding organic and functional food consumption: the role of orthorexia, health awareness, and sociodemographic determinants

Health-oriented attitudes of individuals are effective in their dietary behaviours. However, it was determined that orthorexic tendencies predicted both organic and functional food consumption, while health awareness was a significant predictor only of organic food consumption. Policies aimed at improving health awareness are expected to increase demand for organic and functional foods. Comprehensive and extended-duration studies are necessary to determine the factors that influence the consumption of these foods. © 2026 Society of Chemical Industry.