Investigating the Determinants of Chinese Cruise Port Competitiveness: a Grey-DEMATEL Approach

The burgeoning cruise tourism industry has elevated the significance of cruise port competitiveness, particularly in China where the industry is experiencing rapid expansion. However, the development of Chinese cruise ports is hindered by a lack of comprehensive analysis of the factors that shape their competitiveness. This paper addresses this challenge by identifying and evaluating the primary factors influencing the competitiveness of Chinese cruise ports. The Grey-DEMATEL method is employed to systematically evaluate these factors and their causal relationships. Nine key factors are pinpointed which are pivotal to the competitiveness of Chinese cruise ports, highlighting how these factors interact and influence one another. The findings offer a strategic framework for the planning and management of Chinese cruise ports, providing actionable insights for practitioners to improve port competitiveness, navigate market shifts, and maintain a leading position in the global cruise industry. This paper’s contributions to the theoretical understanding of cruise port competitiveness and its practical applications are poised to support the thriving advance of China’s cruise tourism sector.