Identifying the Impact of Cross-Border E-Commerce on Urban Entrepreneurship: New Insights from China’s Cross-Border E-Commerce Comprehensive Pilot Zone

Cross-border e-commerce, as an emerging trade format, offers new chances for optimizing industrial chains’ layout, enhancing economic resilience, and attaining high-quality development at the city level. In this context, treating the execution of the cross-border e-commerce comprehensive pilot zone (CBEC) as a quasi-natural experiment, this study subtly attests to how the CBEC affects urban entrepreneurship by using a difference-in-differences (DID) technique. The results exhibit that the CBEC greatly promotes urban entrepreneurship, which is supported by some robustness tests, including instrumental variable testing and placebo testing. Heterogeneity analysis reveals that in cities with more developed economies, stronger digitalization, richer cultures, sounder law rules, and better business environments, the benefit for the CBEC on entrepreneurship is more significant. Mechanism testing argues that the CBEC promotes urban entrepreneurship through talent aggregation and industrial upgrading. Precisely, the more concentrated high-quality talents are and the more advanced the industrial structure is, the higher the urban entrepreneurship. More importantly, the CBEC exhibits a spatial spillover effect on entrepreneurship, promoting local entrepreneurship while stimulating the motivation to imitate and learn in neighboring areas, thereby driving their entrepreneurship. The findings offer a viable decision-making guide for building a unified factor market and achieving regional coordinated development.