The Influence of Interactivity on the Relationship Commitment, Risk Physical Reduction, Customer Satisfaction and Relation Continuity Intention of the Disabled in Using the Physical Facility

Amid rising participation in sports facilities by people with disabilities, this study examined whether interactivity predicts relationship commitment and risk physical reduction and how these constructs—together with customer satisfaction—shape relation continuity intention among adults with disabilities using welfare or public sports facilities in South Korea. A cross-sectional survey was conducted from November 1–30, 2022 (N=208). Five constructs were measured on 5-point Likert scales; reliability, confirmatory factor analysis, and structural equation modeling were performed in AMOS 18.0. The structural model demonstrated acceptable fit (χ²=255.962, df=163, CFI=0.975, TLI=0.970, RMSEA=0.052). Interactivity positively predicted relationship commitment (β=0.396, p<0.001) and risk physical reduction (β=0.544, p<0.001). Risk physical reduction increased customer satisfaction (β=0.497, p<0.001), whereas the path from relationship commitment to customer satisfaction was not significant (p=0.320). Relation continuity intention was explained by relationship commitment (β=0.278, p<0.001) and customer satisfaction (β=0.238, p=0.003); the path from risk physical reduction to relation continuity intention was not significant (p=0.125). Overall, five of seven hypotheses were supported, underscoring interactivity and customer satisfaction as key levers for sustaining continued use of sports facilities among people with disabilities.