The Structural Relationship between Motivation for Acquiring Nationally Qualified Sports Instructor Qualifications and Professional Values and Job Satisfaction

This study aimed to examine the structural relationships among acquisition motivation, job value, and job satisfaction of national certified sports instructors and to empirically analyze the causal pathways among these variables. An online survey was conducted with certified sports instructors, and a total of 202 valid responses were used for the final analysis. The collected data were analyzed using SPSS 27.0 and AMOS 29.0, employing frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equation modeling (SEM).<br/> The results indicated that intrinsic motivation significantly affected intrinsic job value, while extrinsic reward had significant effects on both intrinsic job value and extrinsic job value. In contrast, situational choice showed negative or non-significant effects on both value factors. Furthermore, extrinsic reward had a direct effect on job satisfaction, whereas situational choice did not show a significant influence.<br/>Finally, intrinsic job value positively affected job satisfaction, while extrinsic job value was not statistically significant.<br/> These findings suggest that strengthening intrinsic job value and establishing a fair extrinsic reward system are crucial for improving the job satisfaction of sports instructors.