Positive Solopreneurship: An evidence-based concept for mental solopreneurship

The concept of solopreneurship has gained increasing relevance in contemporary labor markets characterized by digital acceleration, economic uncertainty, and individualized career paths. While existing entrepreneurship research primarily emphasizes growth-oriented ventures and scalability, comparatively little attention has been paid to sustainable, individually viable forms of self-employment. This article introduces the concept of Positive Solopreneurship, a conceptual framework that integrates insights from behavioral economics, entrepreneurship research, and wellbeing studies. The framework reframes solopreneurship not as a compensatory response to labor market instability but as a deliberate, sovereignty-oriented form of economic activity grounded in psychological stability, value alignment, and realistic income generation. The article outlines the core dimensions of Positive Solopreneurship, including decision autonomy, cognitive bias awareness, intrinsic motivation, and structurally limited growth. By positioning personal wellbeing and economic viability as complementary rather than competing objectives, the framework contributes to current debates on sustainable work, individual entrepreneurship, and post-growth economic models. The article aims to provide a theoretically grounded foundation for future empirical research and practical application in entrepreneurship education and advisory contexts.