The Transformation of Female Sports Fans’Identities and Their Cultural Meanings

This study investigates the transformation of female sports fans’ identities and the cultural meanings embedded in their fandom participation. While sports fandom has traditionally reflected male-centered values, women’s engagement and agency have recently become more visible in Korea. Using qualitative methods, semi-structured interviews were conducted with four female sports fans aged between 20 and 40. The findings revealed a developmental process of fandom formation—from accidental exposure to emotional immersion, cultural belonging, and active participation. Fan activities encompassed emotional expression, cultural production, and social solidarity, functioning as complex cultural practices. Female fans were found to move from peripheral spectators to recognized and competent participants, becoming co-creators of sports culture. These shifts signify a restructuring of gender relations within fandom and highlight the growing inclusivity and diversity of contemporary Korean sports culture.