IMPROVING METHODS FOR INCREASING PRODUCT EXPORTS THROUGH THE DIVERSIFICATION OF INDUSTRIAL ENTERPRISES' ACTIVITIES

This article examines the ways to improve methods for increasing product exports through the diversification of industrial enterprises’ activities. The study highlights the role of diversification in enhancing competitiveness, reducing production risks, and expanding export potential in both domestic and international markets. Special attention is paid to the introduction of innovative technologies, modernization of production processes, development of new product types, and adaptation to global market requirements. The article also analyzes economic, organizational, and institutional factors influencing export growth through diversification. Based on the analysis, practical recommendations are proposed to improve export-oriented industrial development and strengthen the position of industrial enterprises in foreign markets.