The research on the methodological aspect of the interrelation between the linguocultural approach and the personalization of learning in teaching Russian

The anthropocentric scientific paradigm, which emerged in the second half of the 20th century, has determined the main directions of development of linguistic research in the fields of cognitive linguistics and linguoculturology. This article provides an analysis of the formation of one of the modern branches of linguistics, linguoculturology, which emerged in the context of large-scale changes in Russian society aimed at preserving national identity and the national language, where the main focus is on the individual, language, and culture. These same questions have been addressed by methodological science, which has led to the active development of axiological methods of teaching Russian and methodological linguoconceptology. The methodological aspect of linguoculturology is considered by the authors in conjunction with the personalization of teaching Russian as a native, non-native, and foreign language.