Analysis of the Influence of Online Customer Reviews, E-Service Quality, Content Marketing and e-WOM on Purchase Decisions on Tokopedia: A Case Study on UMP Students

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SPIRE - Sciences Po Institutional REpository
Published
2026-01-21
Primary Topic
Digital Marketing and Social Media
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article
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article

Analysis of the Influence of Online Customer Reviews, E-Service Quality, Content Marketing and e-WOM on Purchase Decisions on Tokopedia: A Case Study on UMP Students

Hengky Widhiandono, Muhamad Faiq Maulana, Tri Septin Muji Rahayu, Irawan Randikaparsa
SPIRE - Sciences Po Institutional REpository
Digital Marketing and Social Media
article

Analysis of the Influence of Online Customer Reviews, E-Service Quality, Content Marketing and e-WOM on Purchase Decisions on Tokopedia: A Case Study on UMP Students

Hengky Widhiandono, Muhamad Faiq Maulana, Tri Septin Muji Rahayu, Irawan Randikaparsa
article en

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SPIRE - Sciences Po Institutional REpository
Openalex Percentile: Top 82%
Digital Marketing and Social Media
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Analysis of the Influence of Online Customer Reviews, E-Service Quality, Content Marketing and e-WOM on Purchase Decisions on Tokopedia: A Case Study on UMP Students — Hengky Widhiandono, Muhamad Faiq Maulana, et al. · SPIRE - Sciences Po Institutional REpository (2026) | TGRS Research Map | TGRS