SUSTAINABLE DESIGN CONSIDERATIONS FOR PRODUCT PERSONALISATION ADOPTING HALF-WAY DESIGN APPROACH

such as Do-It-Yourself (DIY) or mass-customisation, and not all necessarily contribute to product longevity, as the way a product is personalised and how many times this can happen may influence its lifespan.Accordingly, this study focuses on a specific form of personalisation: half-way design (Fuad-Luke, 2009), where products are partially produced and/or designed, allowing users to personalise and finalise them.This allows the use of local materials, skills, and production methods in the personalisation process, a key consideration across all sustainability dimensions (Doan and Walker, 2008).Moreover, half-way design can allow continuous adaptation of products to meet changing or diverse user needs, which can positively affect product lifetime.Thus, its real value is beyond forming product attachment and rather creating evolving products adaptable to changing needs.