Developing a National Obesity Awareness Campaign Through Insights from a Multi‑Sector Workshop and Communication Survey

Obesity is an escalating global health crisis with significant impacts on morbidity, mortality, and healthcare systems. In Romania, the number of obesity cases is steadily increasing, yet national prevention strategies and public education efforts remain underdeveloped. This study presents the findings of a multidisciplinary roundtable workshop conducted as part of the Craiova Connects 2025 Congress. The research combines survey data and expert discussion to identify key perceptions, contributing factors, and recommendations for designing a future national awareness campaign targeting obesity. Findings emphasise that stigma and traditional approaches undermine prevention efforts. Tailored messages and media strategies can support a more inclusive approach, making obesity a treatable, chronic disease and shaping national health policies.