Advancing a Sustainable Human–AI Collaboration Ecosystem in Interface Design: A User-Centered Analysis of Interaction Processes and Design Opportunities Based on Participants from China

The application of Generative Artificial Intelligence (GenAI)—defined as a class of AI systems capable of autonomously generating new content such as images, texts, and design solutions based on learned data patterns—has become increasingly widespread in creative design. By supporting ideation, rapid trial-and-error, and data-driven decision-making, GenAI enables designers to explore design alternatives more efficiently and enhances human–computer interaction experiences. In design practice, GenAI functions not only as a productivity-enhancing tool but also as a collaborative partner that assists users in visual exploration, concept refinement, and iterative development. However, users still face a certain learning curve before effectively adopting these technologies. Within the framework of human-centered artificial intelligence, contemporary design practices place greater emphasis on inclusivity across diverse user groups and on enabling intuitive “what-you-think-is-what-you-get” interaction experiences. From a sustainable design perspective, GenAI’s capabilities in digital simulation, rapid iteration, and automated feedback contribute to more efficient design workflows, reduced collaboration costs, and broader access to creative participation for users with varying levels of expertise. These characteristics play a crucial role in enhancing the accessibility of design resources and supporting the long-term sustainability of creative processes. Focusing on the context of China’s digital design industry, this study investigates the application of GenAI in design workflows through an empirical case study of Zhitu AI, a generative design tool developed by Beijing Didi Infinity Technology Development Co., Ltd. The study conducts a literature review to outline the role of GenAI in visual design processes and employs observation-based experiments and semi-structured interviews with users of varying levels of design expertise. The findings reveal key pain points across stages such as prompt formulation, secondary editing, and asset generation. Drawing on the Kano model, the study further identifies potential design opportunities and discusses their value in improving efficiency, supporting non-expert users, and promoting more sustainable and inclusive design practices.