From Engagement to Exhaustion: Exploring Learners’ Motivations and Barriers in Indian E-learning Apps

The present study aims to explore not only the motivators and barriers associated with e-learning apps, but understanding the overall experience and more specifically how a barrier can influence motivation in the long run and impact the usage behaviour. The methodology adopted for the study is exploratory and qualitative in nature. The in-depth interview method is used for the collection of data. The interviews were first transcribed and then coded and analysed using thematic analysis through NVivo. Two-factor theory is used for theoretical underpinning for the themes. The themes are categorized as internal and external categories for both motivators and barriers. Internal motivators stem from intrinsic factors such as self-regulation, personal interest, goal orientation and pro-innovative behaviour. External motivators are social, time and reward factors. The barrier for e-learning comes in the form of boredom, health hazards and external barrier comes as service, teaching and ergonomics issues. Understanding the overall motivations and barrier is crucial for designing effective e-learning environments that cater to diverse learner needs and preferences. This article highlights the interplay between intrinsic and extrinsic factors in enhancing engagement and fostering meaningful learning experiences.