Urban revitalization and its impact on urban tourism in the historic city center. An analysis of Elraml-station district, Alexandria, Egypt

Purpose This research proposes a comprehensive conceptual framework for the revitalization of the Elraml-station area in downtown Alexandria, a historic zone with significant potential for urban tourism. The purpose of this study is to develop an integrated strategy that not only focuses on physical restoration but also enhances the overall quality of life through three interconnected dimensions: the physical environment, economic vitality and social behavior. Design/methodology/approach The methodology involves mixed-methods research, which includes qualitative and quantitative analysis that integrates sustainable urban design principles with stakeholders' socioeconomic assessments. This approach allows for a deeper understanding of the area's existing conditions and the formulation of a strategic plan that balances heritage preservation with urban development and tourism promotion. A site survey for Elraml-station district in Alexandria was conducted. The collected data has been documented in detailed maps of the current situation and detailed drawings of the main street's buildings' façades. A SWOT analysis was created. A non-structured questionnaire for 10 experts and 111 users was performed to ensure a more holistic, sustainable development. Findings A holistic strategy that addresses the physical, social and economic dimensions concurrently can more effectively preserve the historical character of the Elraml-station area. Such a strategy supports long-term tourism development and improves community well-being. Research limitations/implications Because of the limited number of stakeholder participants, the study didn't consider factors such as socioeconomic status, user income and educational level, which may influence the decisions collected from the users. Originality/value By combining heritage conservation with contemporary urban planning and social needs, the study provides a transferable model that can guide similar projects and inform the development of future policies and urban regeneration frameworks in other historic urban contexts.