Communication Skills of Female Entrepreneurs and Their Perceptions of Individual Entrepreneurship

Effective communication skills are widely recognized as essential for entrepreneurial success, yet limited empirical research has explored their direct relationship with individual entrepreneurship perceptions, particularly among women entrepreneurs. This study addresses this gap by investigating how communication competencies correlate with entrepreneurial self-perception, while also examining whether these variables vary according to demographic and professional characteristics such as age, occupational field, business ownership, and job position. Employing a quantitative research design with a descriptive survey model, data were collected from 145 women entrepreneurs. Statistical analyses, including ANOVA, multiple regression analysis and correlation tests, were applied to explore differences and relationships among variables. Findings indicate that certain demographic factors, notably age and job position, significantly influence both communication skills and entrepreneurship perceptions. Furthermore, a strong positive correlation emerged between the communication skills and individual entrepreneurship perceptions of women entrepreneurs. In addition, the fact that the communication skills and entrepreneurship perceptions of branch managers were higher than those of other work statuses showed that the “manager position” served as an important node affecting both variables within the system. These results underscore the importance of enhancing communication capabilities as a strategic component in fostering entrepreneurial identity and potential among women in diverse professional contexts.