The Influence of Adaptive Organizational Climate and DigitalTechnology Utilization on Employee MotivationOf Local Startups in Gorontalo

The development of digital technology and disruption of business innovation has affected various factors, including ‎startups. The development of startups in Indonesia is currently quite rapid. At present, there are more than 1,500 local ‎startups in Indonesia. A startup, as a dynamic and innovation-based business entity, requires an organizational structure that is ‎flexible, adaptive, and makes optimal use of digital technology. The urgency of this research is that, first, Startups have great ‎potential in driving the local economy in Gorontalo through innovation. Second, the startup work environment is often ‎dynamic, full of uncertainty, and requires rapid adaptation. Third, the potential synergy of adaptive organizational climate ‎and digital technology is likely to interact with the effective use of digital technology. The research objective is to determine ‎the effect of adaptive organizational climate and digital technology utilization on the work motivation of startup employees in ‎Gorontalo, both partially and simultaneously. The research method used is a quantitative approach with an exploratory type ‎of research, with SEM-PLS analysis. The expected results are, first, an overview of the influence of an adaptive ‎organizational climate, the use of digital technology, and employee work motivation at startups in Gorontalo. Second, the ‎influence of organizational climate on employee work motivation is proven. Startups with a more adaptive climate are ‎expected to have employees with higher work motivation. Third, the effect of digital technology utilization on employee ‎work motivation is proven, with effective technology utilization expected to increase efficiency, collaboration, and ultimately ‎work motivation. Fourth, the joint effect of adaptive organizational climate and digital technology utilization on employee ‎work motivation is proven. The combination of the two is expected to have a greater impact on work motivation. The ‎results of hypothesis testing show that the utilization of digital technology has a positive and significant influence on ‎employee work motivation (sig = 0.000 <0.05). This is supported by Maslow's Hierarchy of Needs theory, where digital ‎technology contributes to the fulfillment of needs at various levels, ranging from increased work efficiency to skill ‎development and self-actualization. Furthermore, the synergy between an adaptive organizational climate and the use of ‎digital technology is crucial; an adaptive climate drives technology adoption, which in turn increases motivation, creating a ‎learning environment and continuous innovation. Thus, investments in HR capacity, adaptive leadership, and digital ‎technology infrastructure are key to maintaining employee motivation and ensuring startup sustainability amidst the ‎challenges of the digital era‎.