СУЧАСНИЙ СТАН РОЗВИТКУ МЕДИЧНОГО ТУРИЗМУ У СВІТІ ТА ЙОГО ПЕРСПЕКТИВИ РОЗВИТКУ В УКРАЇНІ

The article is devoted to studying the dynamics of medical tourism as a global phenomenon and its prospects in Ukraine. The multidimensionality of medical travel is revealed; the main reasons that stimulate the demand for treatment abroad are identified; leading international practices are analysed and the barriers and opportunities of the Ukrainian market are outlined. Structural directions for modernising public policy in the sphere of medical services and tourism are proposed. Key technological and organisational factors that shape competitiveness are identified. The study takes into account spatial, economic and regulatory preconditions for the development of medical tourism in the national context, and conducts a comparative analysis of the international experience of leading countries. Special attention is paid to the creation of medical clusters, digital innovations, international certification of healthcare institutions and the need for consistent formation of a positive image of Ukraine as a reliable medical destination. The material is based on modern statistical sources and synthesis of scientific approaches, which makes it possible to substantiate strategic vectors for integration into the global market of medical services.