Strengthening Nursing’s Covenant With Meaningful Recognition

National campaigns have the power to alter the trajectory of nursing. Twenty-five years ago, Johnson & Johnson's Campaign for Nursing's Future reversed declining nursing school enrollments and strengthened public trust. Today's challenges demand another united effort. The new initiative, The National Campaign for Nursing, will change public perception through story-driven media, promote nurse well-being and safe work environments, strengthen professional identity and pride, build governance and financial infrastructure for sustainability, and measure impact and nursing's value. DAISY's global recognition offers authentic stories that, joined with evidence, will strengthen nursing's covenant and affirm compassion at the heart of a thriving profession.