SWOT analysis on veterinary telemedicine from pet owner and expert perspectives—a mixed-methods survey and interview study in Germany

This digitalisation is regarded as a potential catalyst for enhancing access to and quality of veterinary care, particularly in regions characterised by structural deficiencies or for cases that necessitate specialists´ expertise. Conversely, the following limitations must be acknowledged: firstly, absence of physical examinations; secondly, presence of technical challenges; thirdly, occasional inadequacy of digital competencies. Risks associated with telemedicine include legal uncertainties, data protection concerns and the potential weakening of the personal veterinarian-client relationship due to external providers. Achieving sustainable integration necessitates the establishment of clear legal requirements, technical standards and educational initiatives. These measures are crucial for fostering trust and ensuring the effective incorporation of telemedicine into routine clinical practice.